Fathom Analytics | Page Rank and Analytics for Top Brands on Facebook

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Landscape

See where your brand stands in relation to your competitors.

low

high

Momentum

decreasing

increasing

Engagement Drivers See which posts are driving engagement. Score bar indicates whether engagement is driven from a narrow set of posts or more broadly.

See which posts are driving engagement. Score bar indicates whether engagement is driven from a narrow set of posts or more broadly.

narrow

broad

Emotional Context See the emotions most commonly expressed by those posting on your page compared to the competition.

negative

positive

Conversation Topics See which topics are most commonly discussed on your page.

static

dynamic

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Relative and Overall Rankings

Brand	Ranking	Landscape Score	Emotion Score

Score History

Brand	Current Score	Week Ago	Month Ago

Momentum

Uncheck boxes to remove the associated brand from the graph.

Conversation Engagement

New Posts

Total Likes

Emotional Context

Click on a point to see posts featuring the matched emotional expression.

Engagement Drivers

Click on the bar to see most liked posts / comments.

Top Engagement for Category

Conversation Topics

Click on a layer to see the top posts for that specific word.

viewing:

by:

Relative and Overall Rankings

Score History

Momentum

Conversation Engagement

New Posts

Total Likes

Emotional Context

Engagement Drivers

Top Engagement for Category

Conversation Topics

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